Skip to main content

Train for the Spotlight

Media Training

We prepare your team to show up with clarity and confidence—whether you’re on camera, on stage, or in the hot seat.

What We Do

We prepare leaders to show up strong in high-stakes moments. From interviews to press conferences to panel appearances, we help you speak with clarity, confidence, and message discipline—on camera and off.

Northbound Strategy

Every media moment is a chance to build—or lose—trust. Preparation is everything.

How We Work

We tailor our training to your context—whether you’re launching a campaign, responding to a crisis, or managing ongoing media attention. Through message development, mock interviews, and on-camera coaching, we make sure your voice cuts through the noise.

No surprises. No stumbles. Just confident, prepared spokespeople who stay on message.

Why It Works

Media attention is unpredictable—but your response doesn’t have to be. We’ve coached elected officials, CEOs, and association leaders to master tough interviews, deliver soundbites, and stay on script. We make sure you’re ready before the red light turns on.

See What’s New and Upcoming

See More News
Crisis CommunicationFeaturedStakeholder EngagementHow Public Relations Builds Organizational Resilience
November 5, 2025

How Public Relations Builds Organizational Resilience

Every organization faces storms—crisis, controversy, or sudden change. The resilient ones don’t just survive. They respond with clarity and come back stronger. Resilience isn’t luck. It’s strategy—built through smart, values-driven…
Crisis CommunicationFeaturedStakeholder EngagementHow to Build Lasting Trust and Credibility Through Strategic Communication
November 3, 2025

How to Build Lasting Trust and Credibility Through Strategic Communication

Trust isn’t built in a headline. It’s built over time—with communication that holds up, even under pressure. If your organization wants lasting credibility, it takes more than clever messaging or…
quote icons

Northbound’s media training was exactly what our team needed—practical, energizing, and tailored to our work. The training helped us refine our messages and show up with clarity and confidence in high-stakes interviews.

Dr. Jennifer Robinson
Associate Director, Kem C. Gardner Policy Institute

Frequently Asked Questions

Who do you train?

CEOs, board members, campaign spokespeople, association leaders, and subject matter experts—anyone who needs to speak with impact.

What's included in a typical session?

Each session includes message development, mock interviews, on-camera feedback, and performance tips tailored to your goals.

Can you train multiple people at once?

Yes. We offer 1:1 coaching or team-based workshops depending on your needs.

Do you help prepare for debates or public hearings?

Absolutely. We specialize in high-pressure formats that require both preparation and adaptability.

Is this just for media interviews?

Not at all. Our training also applies to public speaking, internal presentations, and stakeholder meetings.

Let’s Create Something That Connects

Your message deserves to be heard—and remembered. Let’s get you camera-ready.

Schedule a Call
A better approach