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Reach the Right People

Audience Building

Your message matters, but only if the right people hear it. We help you identify, target, and grow engaged communities around your mission.

What We Do

We help organizations grow the audiences that matter most—supporters, customers, partners, and policymakers. Using data-driven targeting and message testing, we build real relationships with the people who will move your mission forward.

Northbound Strategy

Better than reach: relevance. We grow audiences that care, engage, and take action.

How We Work

We combine smart targeting with storytelling. First, we identify who you need to reach. Then we craft content that resonates—distributing it across the platforms and channels where your audience already spends time.

We don’t chase clicks—we cultivate loyal, high-impact audiences that grow over time.

Why It Works

Algorithms change. So do trends. But relationships built on relevance, trust, and consistent value last. Our approach connects the right messages with the right people—so your content does more than reach. It resonates.

See What’s New and Upcoming

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We knew who we wanted to reach—Northbound helped us actually connect with them. The audience we’ve built is more engaged and more aligned than ever.

Alissa Dailey
VP of communications, Utah Association of REALTORS®

Frequently Asked Questions

How do you determine which audiences to target?

We start by understanding your goals, then conduct analysis to define and prioritize key audience segments.

Can you help us grow our email list or followers?

Yes. We build real, organic growth through compelling content and strategic engagement—not gimmicks.

Do you work across platforms?

Absolutely. We help you reach your audience via social media, email, video, paid ads, events, and more.

How long does it take to see results?

You’ll begin to see early signals in weeks—but lasting audience growth comes from consistent, strategic effort.

Can you help train our team?

Yes—we can provide audience-building playbooks, training sessions, or ongoing support.

Let’s Create Something That Connects

You don’t need a bigger audience—you need the right one. Let’s build it together.

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A better approach