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Public Safety

Communication Strategy for Public Safety

We help public safety organizations and innovators communicate with clarity, build trust with their audiences, and lead urgent conversations about security, reform, and community protection.

Trust Through Communication

In public safety, how you communicate can be just as important as what you do. From law enforcement and retail security to campus safety and surveillance technology, we help clients navigate sensitive issues, earn public trust, and shape policy conversations with confidence.

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LVT (LiveView Technologies)

Making Security Innovation Visible

We helped LVT highlight how its solar-powered surveillance towers are transforming real-time security for businesses, government agencies, and communities. Through short-form video and message strategy, we’ve positioned them as a national leader in crime deterrence and smart safety.

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Retail’s Most Wanted Podcast

Combating Organized Retail Crime

We produce a national podcast series that shines a light on the growing crisis of organized retail crime. In partnership with the Attorney General Alliance, we help highlight the work of attorneys general, retail executives, and loss prevention leaders tackling this challenge. From scripting and video production to distribution strategy, our team ensures every episode reaches the right audience with impact.

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University of Utah Department of Public Safety

Rebuilding Trust on Campus

We supported the University of Utah’s public safety leadership with messaging and content to reintroduce their department after major reforms. Our work focused on transparency, community engagement, and restoring confidence among students, parents, and faculty.

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Small and Medium Sized Organizations

Outsourced Communications Support

We serve as a full-service communications team for public safety agencies, campus departments, and security innovators—crafting strategy, messaging, and media to help clients lead with clarity and build lasting credibility.

All Organizations

Outsourced video production and studio

Whether you’re launching a product, rebranding a department, or leading a national initiative, we create video content that’s clear, credible, and effective. Studio or remote, our team delivers compelling, high-quality visuals every time.

Public Safety News

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Crisis CommunicationFeaturedStakeholder EngagementHow Public Relations Builds Organizational Resilience
November 5, 2025

How Public Relations Builds Organizational Resilience

Every organization faces storms—crisis, controversy, or sudden change. The resilient ones don’t just survive. They respond with clarity and come back stronger. Resilience isn’t luck. It’s strategy—built through smart, values-driven…
Crisis CommunicationFeaturedStakeholder EngagementHow to Build Lasting Trust and Credibility Through Strategic Communication
November 3, 2025

How to Build Lasting Trust and Credibility Through Strategic Communication

Trust isn’t built in a headline. It’s built over time—with communication that holds up, even under pressure. If your organization wants lasting credibility, it takes more than clever messaging or…

Our Services

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Strategy

We turn complex goals into clear, winning communication plans.

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Video Production

Scroll-stopping videos that distill your message and move your audience.

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Podcast Production

Smart, professional audio storytelling that builds authority and connection.

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Audience Building

We grow engaged communities by finding—and focusing on—who matters most.

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Crisis Communication

Rapid, principled responses that protect reputations and build trust.

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Media Training

We prepare your team to lead conversations with clarity and control.

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Social Platform Management

Purposeful, polished social media that drives consistent engagement.

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Stakeholder Engagement

We help you connect, inform, and influence the people who shape your future.

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Advocacy Campaigns

Strategic campaigns that mobilize support and deliver results.

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Northbound helped us organize our message and launch a campaign that shifted how people perceived our department. Their strategic approach gave us the clarity and credibility we needed after major reforms.

Keith Squires
Chief Safety Officer, University of Utah

Frequently Asked Questions

Do you work with both public agencies and private companies?

Yes. We support campus safety departments, municipal agencies, national associations, and private-sector leaders in security and technology.

How do you handle sensitive or controversial topics?

With care and strategic discipline. We help clients communicate clearly during crises, prepare for tough questions, and rebuild trust when reputations are on the line.

Can you help us connect with policymakers or the public?

Absolutely. We specialize in content and message development that resonates with decision-makers, stakeholders, and the broader public.

What kinds of video content do you produce?

Short-form explainers, public briefings, podcast series, interviews, and social-ready videos—crafted to inform, build trust, and drive engagement.

Do you offer media or public speaking prep?

Yes. We train public safety leaders to stay on message and deliver confidently, whether speaking to media, testifying before legislators, or addressing the public.

Let’s Create Something That Connects

We help public safety leaders communicate with clarity, confidence, and credibility—internally and in the public eye.

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A better approach