Higher Education
We partner with bold institutions that embrace change in an industry often slow to evolve—amplifying messages that challenge convention and advance student-focused, workforce-ready education.
Higher Ed, Reimagined
Higher education is at a crossroads. Institutions must communicate not just their legacy, but their leadership in transforming outdated systems. We help colleges and universities tell bold stories about innovation, workforce alignment, and policy relevance—especially around model innovation and regulatory changes necessary for innovation.
Weber State University
Making the Case for Workforce-Aligned Education
Short-form videos helped Weber State connect the dots between higher education, national defense, and economic growth—winning support from state leaders and elevating the university’s strategic role.
UMass Global, Chancellor David Andrews
Elevating Thought Leadership Through Video
We support Chancellor David Andrews in advancing his role as a bold innovator and change agent in education—producing compelling video interviews that spotlight transformative ideas and elevate emerging voices shaping the future of learning and policy.
The President’s Forum
Elevating Visionaries Driving Change in Higher Ed
Northbound drives the Presidents Forum’s communications strategy—leading owned and earned media while producing high-impact short-form video that elevates the most innovative voices in higher education.
Small and Medium Sized Organizations
Outsourced Communications Support
Don’t need a full in-house team? We serve as your fractional communications partner—crafting strategy, managing content, and helping higher ed leaders show up with clarity in complex media, policy, and funding environments.
All Organizations
Outsourced video production and studio
From talking-head explainers to full-scale productions, we create video content that captures your message and moves your audience. We also offer podcast-style interviews filmed in our studio or remotely with your executive team.
Higher Education News
How Public Relations Builds Organizational Resilience
How to Build Lasting Trust and Credibility Through Strategic Communication
How to Build Lasting Trust and Credibility Through Strategic Communication
Our Services
Northbound Strategy is more than a communications firm—they’re a strategic thought partner. They’ve helped me bring clarity to complex issues, elevate national conversations, and build a high-impact video platform that supports our mission and influence.
David Andrews
Chancellor, UMass Global; Chair, The President’s Forum
Frequently Asked Questions
Do you work directly with university leadership?
Yes. We often partner with presidents, provosts, and external affairs leaders to develop strategic messaging and executive positioning.
Can you help us communicate around federal or state policy?
Absolutely. We’ve helped higher education institutions shape narratives around federal funding, accreditation, and student outcomes to support their policy goals.
Do you offer video and content creation services tailored to education?
Yes. Our content strategies are built to connect with students, donors, legislators, and media—translating institutional values into compelling visual stories.
How do you support internal communications during periods of change?
We provide communication plans, staff messaging, and leadership coaching to support change management, reorganizations, or new initiatives.
Can you produce podcast-style interviews or faculty-focused media?
Yes—we offer studio and remote production for leadership interviews, lecture-style content, and thought leadership pieces.
Let’s Create Something That Connects
From policy to public trust, we help higher education leaders lead with clarity.