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Higher Education

Communication Strategy for Higher Education

We partner with bold institutions that embrace change in an industry often slow to evolve—amplifying messages that challenge convention and advance student-focused, workforce-ready education.

Higher Ed, Reimagined

Higher education is at a crossroads. Institutions must communicate not just their legacy, but their leadership in transforming outdated systems. We help colleges and universities tell bold stories about innovation, workforce alignment, and policy relevance—especially around model innovation and regulatory changes necessary for innovation.

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Weber State University

Making the Case for Workforce-Aligned Education

Short-form videos helped Weber State connect the dots between higher education, national defense, and economic growth—winning support from state leaders and elevating the university’s strategic role.

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UMass Global, Chancellor David Andrews

Elevating Thought Leadership Through Video

We support Chancellor David Andrews in advancing his role as a bold innovator and change agent in education—producing compelling video interviews that spotlight transformative ideas and elevate emerging voices shaping the future of learning and policy.

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The President’s Forum

Elevating Visionaries Driving Change in Higher Ed

Northbound drives the Presidents Forum’s communications strategy—leading owned and earned media while producing high-impact short-form video that elevates the most innovative voices in higher education.

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Small and Medium Sized Organizations

Outsourced Communications Support

Don’t need a full in-house team? We serve as your fractional communications partner—crafting strategy, managing content, and helping higher ed leaders show up with clarity in complex media, policy, and funding environments.

All Organizations

Outsourced video production and studio

From talking-head explainers to full-scale productions, we create video content that captures your message and moves your audience. We also offer podcast-style interviews filmed in our studio or remotely with your executive team.

Higher Education News

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Crisis CommunicationFeaturedStakeholder EngagementHow Public Relations Builds Organizational Resilience
November 5, 2025

How Public Relations Builds Organizational Resilience

Every organization faces storms—crisis, controversy, or sudden change. The resilient ones don’t just survive. They respond with clarity and come back stronger. Resilience isn’t luck. It’s strategy—built through smart, values-driven…
Crisis CommunicationFeaturedStakeholder EngagementHow to Build Lasting Trust and Credibility Through Strategic Communication
November 3, 2025

How to Build Lasting Trust and Credibility Through Strategic Communication

Trust isn’t built in a headline. It’s built over time—with communication that holds up, even under pressure. If your organization wants lasting credibility, it takes more than clever messaging or…

Our Services

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Strategy

We turn complex goals into clear, winning communication plans.

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Video Production

Scroll-stopping videos that distill your message and move your audience.

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Podcast Production

Smart, professional audio storytelling that builds authority and connection.

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Audience Building

We grow engaged communities by finding—and focusing on—who matters most.

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Crisis Communication

Rapid, principled responses that protect reputations and build trust.

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Media Training

We prepare your team to lead conversations with clarity and control.

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Social Platform Management

Purposeful, polished social media that drives consistent engagement.

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Stakeholder Engagement

We help you connect, inform, and influence the people who shape your future.

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Advocacy Campaigns

Strategic campaigns that mobilize support and deliver results.

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Northbound Strategy is more than a communications firm—they’re a strategic thought partner. They’ve helped me bring clarity to complex issues, elevate national conversations, and build a high-impact video platform that supports our mission and influence.

David Andrews
Chancellor, UMass Global; Chair, The President’s Forum

Frequently Asked Questions

Do you work directly with university leadership?

Yes. We often partner with presidents, provosts, and external affairs leaders to develop strategic messaging and executive positioning.

Can you help us communicate around federal or state policy?

Absolutely. We’ve helped higher education institutions shape narratives around federal funding, accreditation, and student outcomes to support their policy goals.

Do you offer video and content creation services tailored to education?

Yes. Our content strategies are built to connect with students, donors, legislators, and media—translating institutional values into compelling visual stories.

How do you support internal communications during periods of change?

We provide communication plans, staff messaging, and leadership coaching to support change management, reorganizations, or new initiatives.

Can you produce podcast-style interviews or faculty-focused media?

Yes—we offer studio and remote production for leadership interviews, lecture-style content, and thought leadership pieces.

Let’s Create Something That Connects

From policy to public trust, we help higher education leaders lead with clarity.

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