Overview
In the spring of 2023, Utah faced a significant challenge with the first major snowmelt in years, raising concerns about flooding from spring runoff. LVT, a security technology company, saw this as an opportunity to build relationships with elected and public safety officials across the state.
Challenge
The runoff threatened to overwhelm local infrastructure and posed a serious risk to communities. There was a need for real-time monitoring of water levels in remote or hard-to-access areas, and a gap in public communication about the situation.
Approach
Northbound Strategy partnered with LVT and the Utah Department of Public Safety to deploy LVT’s solar-powered mobile surveillance units in strategic locations to monitor runoff levels. These units provided high-resolution, real-time video feeds accessible to media and meteorologists, ensuring accurate reporting and public awareness.
Execution
To kick off the project, Northbound Strategy coordinated a high-profile media event with Governor Spencer Cox at LVT’s headquarters. During the event, LVT employees and the Governor filled sandbags for the City of American Fork, and the partnership was officially announced. The media covered the story extensively, highlighting LVT’s contribution and the proactive measures taken by the state.
Additionally, Northbound Strategy ensured that each surveillance feed included LVT’s logo, maximizing brand visibility every time the footage aired on news broadcasts.
Results
The campaign resulted in extensive media coverage, positioning LVT as a proactive and community-focused partner. The Governor’s endorsement and the collaboration with public safety officials significantly raised LVT’s profile, strengthening its relationships with key stakeholders. The visibility and goodwill generated positioned LVT as a trusted player in Utah’s public safety landscape.
Conclusion
This case study showcases how Northbound Strategy leverages strategic communication and partnerships to turn potential crises into opportunities for connection and growth. By aligning the interests of LVT, state officials, and the community, we created a win-win scenario that highlights the power of strategic communication.
