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October 12, 2026

Northbound Strategy Names Shalise Obray Communications Director

FOR IMMEDIATE RELEASE Northbound Strategy Names Shalise Obray Communications Director SALT LAKE CITY, Utah —…

London Kelley

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Crisis Communication Featured On Message Strategy Archives

September 30, 2026

The Crisis Playbook

When a crisis hits, most leaders do the thing that feels safest: they say more.…

London Kelley

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Featured On Message Strategy Archives Strategy Archives

May 14, 2026

Why Spencer Pratt’s LA Mayoral Campaign Is the Communications Case Study of 2026

There's a race happening right now in Los Angeles that every political strategist and communications…

London Kelley

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Featured On Message Strategy Archives Strategy Archives

April 22, 2026

The Adoption Gap: Why One Party Keeps Winning the Communications Arms Race

Every two years, campaigns fight over voters. But there's another contest running alongside every election…

London Kelley

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Featured On Message Strategy Archives

April 15, 2026

Message Discipline in the Age of AI

Why a Website and an FAQ Page Aren't Enough Anymore Right now, somewhere, someone is…

London Kelley

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Featured On Message Strategy Archives

April 7, 2026

The Search Engine Isn’t Dead. But It’s No Longer the Game.

For most of the last twenty years, the front door to your organization was Google.…

cnichols

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Featured On Message Strategy Archives

April 1, 2026

Measure Twice, Cut Once

Stillness Is Strategy: Why the Best Crisis Response Is Sometimes No Response at All When…

cnichols

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Featured On Message Strategy Archives

March 25, 2026

The Best Crisis Is the One You Never Have

Ask any leader what they want from a communications team, and crisis response usually comes…

London Kelley

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Featured On Message Strategy Archives

March 18, 2026

When “We Won” Isn’t Enough: The Communication Trap of the Incomplete Victory Frame

The administration's messaging on Operation Epic Fury has been clear and consistent: a decisive military…

London Kelley

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Featured On Message Strategy Archives

March 11, 2026

Bold Action Demands Bold Communication

When leaders make a decisive move — whether in geopolitics, business, or public policy —…

London Kelley

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Featured

Northbound Strategy Names Shalise Obray Communications Director

The Crisis Playbook

Why Spencer Pratt’s LA Mayoral Campaign Is the Communications Case Study of 2026

The Adoption Gap: Why One Party Keeps Winning the Communications Arms Race

Message Discipline in the Age of AI

The Search Engine Isn’t Dead. But It’s No Longer the Game.

Measure Twice, Cut Once

The Best Crisis Is the One You Never Have

When “We Won” Isn’t Enough: The Communication Trap of the Incomplete Victory Frame

Bold Action Demands Bold Communication

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