London Kelley, Author at Northbound Strategy

Featured On Message Strategy Archives Strategy Archives

January 22, 2026

Thought Leadership Takes Centerstage as Storytelling

By Marty Carpenter The Wall Street Journal recently highlighted a shift many communications professionals have…

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Featured On Message Strategy Archives

January 20, 2026

When a Decision Becomes a Symbol, Talking Points Won’t Save You

By Marty Carpenter You’re either on message, or you’re losing. Utah lawmakers’ recent decision to…

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Featured On Message Strategy Archives

January 9, 2026

On Message Is Back (and Here’s Why)

By Marty Carpenter A few years ago, I did a weekly video series called On…

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Featured Strategy Archives

November 25, 2025

The Media Landscape Is Shifting. Your Strategy Should Evolve With It.

The media isn’t what it used to be — and that has real implications for…

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November 20, 2025

Why Multi-Channel Consistency Builds Credibility

In a world flooded with content, inconsistency kills clarity. When your voice changes from platform…

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Featured LP Featured Archives

November 18, 2025

The PR Metrics That Actually Matter

Not all PR metrics matter. Some look good in a dashboard. Others tell you what’s…

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Short-Form Video Is the New Thought Leadership

Thought leadership used to mean white papers, speaking invitations, and long-form reports. Today, it’s 60…

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Crisis Communication Featured

November 10, 2025

Public Relations That Builds Credibility

Setbacks are part of the game. Every organization faces them. But how you respond? That’s…

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Featured LP Featured Archives Media Training Archives

November 7, 2025

When Leaders Lose Their Cool

Whether you're facing a boardroom challenge, a media interview, or a stakeholder meeting, one truth…

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Crisis Communication Featured Stakeholder Engagement Archives

November 5, 2025

How Public Relations Builds Organizational Resilience

Every organization faces storms—crisis, controversy, or sudden change. The resilient ones don’t just survive. They…

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London Kelley

Thought Leadership Takes Centerstage as Storytelling

When a Decision Becomes a Symbol, Talking Points Won’t Save You

On Message Is Back (and Here’s Why)

Public Relations That Builds Credibility

When Leaders Lose Their Cool

How Public Relations Builds Organizational Resilience

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